Over 10 years we helping companies reach their financial and branding goals. Onum is a values-driven SEO agency dedicated.
Instagram Ads are paid advertisements that businesses and individuals use to promote their products, services, or content on the Instagram platform. These ads are designed to reach a broader audience beyond a brand’s organic followers, targeting users based on their demographics, interests, and behaviors. Instagram Ads leverage Facebook’s sophisticated advertising system, allowing advertisers to create highly targeted campaigns.
Photo Ads: These are single image ads that appear in a user’s Instagram feed. They are often used to showcase products, services, or branded content. Photo ads include a caption and a “call to action” (CTA) button, like “Shop Now,” “Learn More,” or “Sign Up,” driving users to take a specific action.
Video Ads: These are short videos that also appear in users’ feeds, offering more dynamic ways to engage with the audience. Videos can be up to 60 seconds long and typically include a CTA button, encouraging users to interact with the content.
Carousel Ads: These ads allow users to swipe through multiple images or videos in a single post. They are ideal for showcasing a collection of products, telling a story across several slides, or providing a multi-step tutorial. Each image or video can have its own link, driving traffic to different landing pages.
Stories Ads: These are full-screen vertical ads that appear between users’ Instagram Stories, lasting for up to 15 seconds. Stories ads can include photos, videos, text, stickers, and interactive elements like polls or questions. They are designed to blend seamlessly into the user’s story-watching experience, making them highly engaging.
5. Explore Ads: These ads are displayed in the Explore section of Instagram, where users go to discover new content based on their preferences and interests. Explore ads appear once a user clicks on a piece of content within Explore, seamlessly fitting into the browsing experience.
6. Shopping Ads: Specifically for businesses with e-commerce platforms, these ads feature product listings that users can click on to purchase directly through Instagram. Shopping ads are designed to drive online sales by shortening the path from discovery to purchase.
7. Reels Ads: These ads appear in the Reels section and are full-screen vertical videos, similar to TikTok’s format. Reels ads are ideal for creative, short-form content that encourages user interaction, often featuring music and trendy visual effects.
