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Google Ads

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What is Google Ads?

Google Ads is an online advertising platform developed by Google, where businesses can pay to display brief advertisements, service offerings, product listings, or videos to web users. It operates on a pay-per-click (PPC) model, meaning advertisers pay only when users click on their ads. Google Ads primarily serves ads on search engine results pages (SERPs) via Google Search but also reaches millions of websites and apps through the Google Display Network (GDN).

Key Features of Google Ads:

  • Search Ads: Appear on Google Search results based on keywords users type in.
  • Display Ads: Visual banner ads shown across a network of partner websites.
  • Video Ads: Typically shown on YouTube and other video platforms.
  • Shopping Ads: Used for e-commerce, showing products directly in search results with images and prices.
  • App Ads: Designed to promote mobile apps across various platforms.

Advertising Models:

  • CPC (Cost-Per-Click): Pay when someone clicks your ad.
  • CPM (Cost-Per-Thousand Impressions): Pay for every 1,000 times your ad is shown, regardless of clicks.
  • CPA (Cost-Per-Acquisition): Pay only when a specific action, like a purchase or sign-up, is completed.

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