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LinkedIn Ads is a platform offered by LinkedIn that allows businesses and marketers to create and run advertisements targeted specifically to LinkedIn users. These ads can be used for various purposes, such as generating leads, driving website traffic, promoting content, or increasing brand awareness among professionals.
Sponsored Content: Ads that appear in the LinkedIn feed. They can be single image ads, video ads, or carousel ads, and are typically used to promote articles, services, or events.
Sponsored Messaging: Ads delivered directly to users’ LinkedIn inboxes. These can take the form of Message Ads (formerly known as Sponsored InMail) or Conversation Ads.
Text Ads: Simple text-based ads that appear on the sidebars of LinkedIn pages. These ads typically contain a headline, brief description, and a small image.
4. Dynamic Ads: Personalized ads that automatically use LinkedIn profile data to customize the ad content for each user. These appear on the right-hand side of LinkedIn pages and can be used for follower acquisition, job ads, or content promotion.
5. Video Ads: These are similar to sponsored content but use video format to deliver a message, ideal for storytelling and engagement.
6. Lead Gen Forms: Integrated forms within Sponsored Content or Sponsored Messaging ads that allow users to submit their details without leaving LinkedIn, making it easier to capture leads.
